CONSCIOUS

Our Commitment towards a greener planet.

ETHICAL

Every great journey begins with a small step.

ORGANIC

Sustainable eco-friendly clothing derived from natural fibers

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The most loved pieces of our collection

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NEW IN

Explore the latest at GUR.

Let's step into the new season with style..

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GUR X HOUSE OF RUGS

This collaboration named Kairos is a combination of two different trends, Japandi and Art Deco. It gives us a sophisticated edge of bold and pastel shades lining texture with a cozy and comfortable vibe giving you a relaxed feeling. This new look takes the modern flair of Japandi design and combines it with the timeless elegance of a Deco aesthetic.

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What our clients say

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ACCESSORIES

Shop our beautifully crafted bags and tassels.

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OUR STORY

Gur is a sustainable clothing line launched by Pernia Qureshi and team with the endeavour to produce quality garments. The motive is to radically overhaul the existing use of plastic, elastic and non-biodegradable materials. At Gur, we believe in creating comfortable and chic clothing aligning with ethical craftsmanship and hand embroidery that ventures to please the aesthete in you. Gur uses a wide range of organic fabrics sourced from different forest-friendly fibres all of which are GOTS (Global Organic Textile Standard) certified. We also use recycled fabrics, elements and trims.

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