Pernia Qureshi Brands

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Place your order on whatsapp: +91 8800214778 | Free shipping in India and Free shipping worldwide on orders above 200 USD.

conscious

Our commitment towards
a greener planet.

SLOW FASHION

Buy natural.Choose well.
Make it last.

ethical

Every great journey begins
with a small step.

GUR is a sustainable clothing line resolute at producing high-grade garments stemmed from forest friendly fibres. The motive here is a radical overhaul of the existing use of plastic, elastic and non biodegradable trims. We at Gur believe in delivering easy to wear pieces and stylist clothing to please the aesthete in you with hand embroidery and ethical craftsmanship .

White Organic Cotton Midi Dress With Tie-Up Straps

Regular Price: $169

Special Price $135 20% OFF

White Floral Embroidered Banana Fabric Gathered Dress

Regular Price: $143

Special Price $114 20% OFF

White Banana Fabric Wrap Pants

Regular Price: $114

Special Price $92 20% OFF

White Handloom Hemp Tie-Up Pants

Regular Price: $195

Special Price $156 20% OFF

categories

DRESSES

TOPS

PANTS

TOTES

CELEBRITY STYLE

ABOUT OUR FOUNDER

Pernia Qureshi is one of India’s leading style icons and fashion entrepreneurs. A stylist with Harper’s Bazaar, Elle and Conde Nast in New York and New Delhi, Pernia has also ventured into designing costumes for Bollywood, namely the film ‘Aisha’. In 2012, she founded Pernia’s Pop-Up Shop, India’s first true fashion e-commerce website that delivers worldwide and showcases over 500 designers. ‘Be stylish with Pernia Qureshi’, a fashion style guide authored by Pernia talks about understanding and honing one’s personal style. The book is a style guide that it takes the readers on a journey through their wardrobes and in the process help them find their style quotient. Pernia launched Gur, a sustainable clothing line in 2019. Gur is Qureshi’s endeavour, resolute at producing high-grade garments stemmed from forest friendly fibers. The motive here is a radical overhaul of the existing use of plastic, elastic and non-biodegradable trims.  A disciple of Raja-Radha Reddy, Pernia is a classical Kuchipudi dancer. A talent she exhibited in the 2015 film, Jaanisar, directed by Muzzafar Ali. Pernia effortlessly epitomizes the young, modern Indian woman with grace passion and style.

BY PERNIA QURESHI

MONSOON SALE

20%

OFF

ON ALL STYLES

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