Pernia Qureshi is one of India’s leading style icons and fashion entrepreneurs. A stylist with Harper’s Bazaar, Elle and Conde Nast in New York and New Delhi, Pernia has also ventured into designing costumes for Bollywood, namely the film ‘Aisha’. In 2012, she founded Pernia’s Pop-Up Shop, India’s first true fashion e-commerce website that delivers worldwide and showcases over 500 designers. ‘Be stylish with Pernia Qureshi’, a fashion style guide authored by Pernia talks about understanding and honing one’s personal style. The book is a style guide that it takes the readers on a journey through their wardrobes and in the process help them find their style quotient. Pernia launched Gur, a sustainable clothing line in 2019. Gur is Qureshi’s endeavour, resolute at producing high-grade garments stemmed from forest friendly fibers. The motive here is a radical overhaul of the existing use of plastic, elastic and non-biodegradable trims.  A disciple of Raja-Radha Reddy, Pernia is a classical Kuchipudi dancer. A talent she exhibited in the 2015 film, Jaanisar, directed by Muzzafar Ali. Pernia effortlessly epitomizes the young, modern Indian woman with grace passion and style.