Gur is a sustainable clothing line launched by Pernia Qureshi and team with the endeavour to produce quality garments. The motive is to radically overhaul the existing use of plastic, elastic and non-biodegradable materials. At Gur, we believe in creating comfortable and chic clothing aligning with ethical craftsmanship and hand embroidery that ventures to please the aesthete in you. Gur uses a wide range of organic fabrics sourced from different forest-friendly fibres all of which are GOTS (Global Organic Textile Standard) certified. We also use recycled fabrics, elements and trims.