
CONSCIOUS
Our Commitment towards a greener planet.

ETHICAL
Every great journey begins with a small step.

ORGANIC
Sustainable eco-friendly clothing derived from natural fibers
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The most loved pieces of our collection

Sleeveless Lavender Maxi Dress With A Deep Keyhole

Orange Recycled Chiffon A-Line Tunic

Color Blocked Sugar Cane Overlapped Dress

Printed Layered Recycled Organza A-line Midi Dress

Green Organic Sugar Cane Flared Maxi Dress

Stylized Hot Pink Organic Lotus Shirt Tunic

Blue Organic Lotus Asymmetric Maxi Dress
What our clients say

People must devote themselves to this change. Gur is a great industry leader towards sustainable fashion.
Serah

These fabrics are so soft and comfortable, I am forever changed.
Noorie

With GUR You choose well and make it last.
Sanya



OUR STORY
Gur is a sustainable clothing line launched by Pernia Qureshi and team with the endeavour to produce quality garments. The motive is to radically overhaul the existing use of plastic, elastic and non-biodegradable materials. At Gur, we believe in creating comfortable and chic clothing aligning with ethical craftsmanship and hand embroidery that ventures to please the aesthete in you. Gur uses a wide range of organic fabrics sourced from different forest-friendly fibres all of which are GOTS (Global Organic Textile Standard) certified. We also use recycled fabrics, elements and trims.

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