CONSCIOUS
Our Commitment towards a greener planet.
ETHICAL
Every great journey begins with a small step.
ORGANIC
Sustainable eco-friendly clothing derived from natural fibers
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The most loved pieces of our collection
Organic Rayon Drop Shoulder Flared Dress
Organic Rayon Printed Flared Maxi Dress
Organic Rayon Printed Tiered Midi Dress
Organic Cotton Blue Gathered Dress
DISCOVER THE BEAUTY OF ORGANIC FABRICS
Airy and Light, these super soft organic fabrics are a go-to pick for the summer. Slip into them and feel a natural escape from the scorching heat.
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GUR X HOUSE OF RUGS
This collaboration named Kairos is a combination of two different trends, Japandi and Art Deco. It gives us a sophisticated edge of bold and pastel shades lining texture with a cozy and comfortable vibe giving you a relaxed feeling. This new look takes the modern flair of Japandi design and combines it with the timeless elegance of a Deco aesthetic.
Shop nowWhat our clients say
People must devote themselves to this change. Gur is a great industry leader towards sustainable fashion.
Serah
These fabrics are so soft and comfortable, I am forever changed.
Noorie
With GUR You choose well and make it last.
Sanya
OUR STORY
Gur is a sustainable clothing line launched by Pernia Qureshi and team with the endeavour to produce quality garments. The motive is to radically overhaul the existing use of plastic, elastic and non-biodegradable materials. At Gur, we believe in creating comfortable and chic clothing aligning with ethical craftsmanship and hand embroidery that ventures to please the aesthete in you. Gur uses a wide range of organic fabrics sourced from different forest-friendly fibres all of which are GOTS (Global Organic Textile Standard) certified. We also use recycled fabrics, elements and trims.
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